The purpose of this policy is to provide you with all the important information and explanations about how and why some of your data may be collected and processed when you use one of our applications or browse on our website. This privacy policy governs and details the main principles that applies to the data we collect and process to:
(i) develop, publish and monetize mobile games and applications, and
(iii) run our corporate website .
This policy also aims to remind you about your rights and to provide you with all the elements you need to exercise them.
Should you have any questions related to this policy or our practices around privacy and data protection in general, please don’t hesitate to contact us.
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When you install and use our mobile applications, we can collect and process some of your data for different legitimate purposes.
You will find below explanations regarding the reasons why we may collect data and the legal bases we relies on in each case.
we collects data:
To provide you with the services you asked for
(e.g., knowing that you completed the first level to allow access to the second one)
Legal basis – such data processing is strictly necessary for the service(s) asked
To run analytics and understand how users interact with our product and services in order to continuously improve it either directly or through third party partners
(e.g. identifying that a feature is annoying for users or that a level is too difficult for most gamers)
Legal basis for third party analytics - Express consent. In the countries where collecting users’ consent may be required by applicable laws and regulations, we only shares personal data collected through we apps with third party partners that provide we with analytics services once you express your consent through the pop-up notice included in our apps.
Legal basis for first party analytics – Legitimate interest. we collects user data for the purpose of its own internal analytics tools. Data is used for the sole purpose of we analytics tool and is not shared with any third parties. This data processing is based on the legitimate interest of we.
To serve advertising tailored to the preference and interests of our users
and allow we to continue to provide free services and products
Legal basis – Express consent. In the countries where collecting users’ consent may be required by applicable laws and regulations, we only processes or shares personal data collected through we apps for personalized advertising purposes once you express your consent through the pop-up notice included in one of our apps.
For all data processing activities that rely on users’ consent, you can withdraw your consent at any time from the “settings” page in our various applications.
Please only note that in the case where you withdraw your consent or where you refuse to consent in the first place, you will still be served with advertising but that may be less relevant to you as it will not be tailored to your interests.
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In order to achieve the aforementioned purposes, we only collect specific data, which is limited to the following:
The applications that you are currently using
Your IP address
Your Mobile Advertising ID (Apple IDFA or Google AAID) and device identifier, which are technical identifiers used for advertising purposes by mobile operating systems. You have complete control over these identifiers and can reset or erase them at any time via your device settings.
Information regarding the device you are using and your connection, such as your user agent, type of connection, timestamp, system language, device model, screen resolution and settings, battery level, available storage space, time zone, and operating system.
Data relating to your activities within our applications, including the way in which you interact with them (such as the frequency and duration of usage) and with any advertising served within the applications (such as the number of ads displayed and any clicks).
We understand the importance of privacy and only collect the data that is necessary to improve our applications and services. If you have any questions about our data collection practices or our privacy policy, please feel free to contact us.
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We take your privacy seriously and do not share your personal data with third parties unless you have given prior consent, where required by applicable laws and regulations.
If you do consent to the collection of data for advertising and analytics purposes, we may share the data described above with the following categories of recipients:
Ad partners: These partners allow us to monetize the ad inventory of our apps and provide free products and services to our users. They typically collect data using their own tools, such as Software Development Kits (SDKs).
To ensure transparency, we provide a list of our partners who implement advertising SDKs through our applications, along with their privacy policies. These policies describe their data collection and processing practices and provide you with the information you need to exercise your rights directly with them.
Facebook - https://www.facebook.com/about/privacy
Pangle - https://www.pangleglobal.com/privacy
Fyber - https://www.fyber.com/privacy-policy/
InMobi - https://www.inmobi.com/privacy-policy/
Verizon Media - https://www.verizonmedia.com/policies/xw/ en/verizonmedia/privacy/intl/index.html
AdColony - https://www.adcolony.com/privacy-policy/
Google AdMob - https://policies.google.com/privacy?hl=en
IronSource - https://developers.ironsrc.com/ironsour ce-mobile/air/ironsource-mobile-privacy-policy/
AppLovin - https://www.applovin.com/privacy/
The above are the links to the privacy policies of our partners, who implement advertising SDKs through our applications. By clicking on these links, you can access their privacy policies and learn about their data collection practices. These partners include Facebook, Pangle, Fyber, InMobi, Verizon Media, AdColony, Google AdMob, IronSource, Tapjoy, Ogury, Chartboost, Snap, Mintegral, Vungle, Mopub, and AppLovin. We believe in transparency and want to empower our users to make informed decisions about their privacy.
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To ensure that our data collection and processing practices align with privacy principles, we do not keep personal data collected, received, and processed for longer than is necessary for the purposes outlined in this policy.
Specifically, user-level data is not retained for more than 13 months. We are committed to being transparent about our data retention practices and strive to comply with all applicable laws and regulations.
→ We take the privacy of minors very seriously and do not knowingly collect any personal data of children under 16 years of age on our mobile apps and games.
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You have the ability to modify your consent preferences at any time through the Privacy Settings provided within our mobile games and applications.
It is important to note that while we do not sell personal information of our users, we may share it with third-party analytics and advertising companies to enhance and personalize your experience, as well as tailor the content and advertisements of our services. By doing so, we strive to improve your overall satisfaction with our products and services.